It’s now been a few weeks since I wrote my first blog and let’s say the response wasn’t the most rousing. Well actually there hasn’t been any. There is some traffic through my blog and certain additions have been added to my tags, illiterate (ouch) and squid molester (don’t quite fully understand this one, but not good.) Reading over my first entry again I can see why. It’s long, not gripping and I lose the point about 5 sentences in. But I stand by my overall gist. Web 1.0 was viewed by all in the early days as the great leveller. All the people in the world, talking to each other, doing business with each other and so on. But it didn’t go that way, big business now dominated the web and the majority of traffic goes through a relative small number of sites. The arrival of blogging in Web 2.0 has been hailed as the great leveller, this time of the media and information, making journalist of us all. But I fear not. Blogging by its very nature suits professional journalist and big media. Yes there will be changes and some big names in media will be gone because of the internet by the end of the decade. But companies will adapt, embrace blogging, create the better blogs with their resources, gain the majority of traffic and control of news and our view of the world will again come from the professional few. This isn’t a worst situation to be in, it’s just the same one we’re in now.  The overall lesson I gathered from this is I need to formulate my ideas better and write a better blog……I wonder will I achieve this or by the end of the decade I will still be an illiterate squid molester.